The fascinating and amazing world of search engine optimization knows no boundaries and has no limits. There are endless possibilities in the tussle of internet sites battling it out for public recognition on cyberspace. To a layman search engine optimization might be a relatively unknown term. Search engine optimization is nothing but modifying website contents that is turns up in searches preferentially. Link baiting is a simply a way of baiting the people who visit such web pages and link them to their personal websites, or can also use discussion forums, blogging and micro blogging sites, and also social networking sites like Facebook, or Twitter to link these web pages. The more the number of links the web page has indicates its greater popularity and thus it will turn on much earlier on a search engine. The more the number of links a webpage has in terms of blogs, posts, or any other form, the higher it will turn up on a search engine in comparison to other web sites of similar topics. Link baiting is a simply a way of baiting the people who visit such web pages and link them to their personal websites, or can also use discussion forums, blogging and micro blogging sites, and also social networking sites like Facebook, or Twitter to link these web pages. The newest buzzword in the world of search engine optimization is a term called simply as link baiting or linkbait. Search engine optimization is nothing but modifying website content so that is turns up in searches preferentially. This is generally by the incorporation of keywords that a person using a search engine is most likely to key in. Link baiting is basically referring to the establishment of links, or the natural creation of back links forms the internet or the web for an internet address or a webpage.