Mouthwash is a branded preparation available in liquid form containing pleasant fruit or mint flavours along with ingredients having anti-bacterial activity. It is used to either remove or hide the bad smell arising from the unhealthy conditions present in oral cavity due to bacterial and fungal action on the decaying food caught up in between the teeth and sticking on the tongue and teeth surfaces. Some of the mouth washes help in whitening of teeth also.

Mouthwash manufacturing involves mixing the active ingredients along with flavours and sweeteners along with stabilizers and preservatives so that during the shelf life of the preparation it retails all it’s characteristics.

Mouthwash is packed in an attractive bottle and is made available in local and global markets through existing distribution channels and franchise manufacturing license in the overseas markets. It is a fast selling consumer product and is supported by marketing team and advertisement campaigns to create demand of the product and meeting competition challenges from other brands.

Toothpaste is also a branded product manufactured by marketed by many companies. Because of marketing campaigns a few brands are in use from generations and have become a house hold name. These companies which are operating globally have a very competent and highly qualified and experienced professionals in oral care working in their R & D Departments and are continuously designing innovations and improving the quality and performance of their products to effectively win over competition. This activity involves neck to neck fight not only in their laboratories and physical market also.

Electric Toothbrush: It is a an electronic device containing a miniature motor making oscillating motions drawing it’s power requirement from 12 volt rechargeable cell all sealed in a water tight compartment, for protection to the motor from damage due to water entering the sealed compartment while washing the brush before and after use. The device has detachable brush attachment to replace, when worn out.